“The irony is that we attempt to disown our difficult stories to appear more whole or more acceptable, but our wholeness actually depends on the integration of all of our experiences, including the falls.”
— Brene Brown
If you dare greatly, you will fail. That is not pessimism — it is the physics of courage. The question is not whether you will fall, but whether you have the skills to get back up. Learning to Rise is Brown’s three-part process for reckoning with emotion, rumbling with the stories we construct in the aftermath of failure, and writing a new, braver ending rooted in truth rather than self-protective fiction.
Why We Need a Rising Process
When we experience failure, disappointment, or setback, our brains do something predictable and unhelpful: they immediately construct a story to explain what happened. These stories are almost always incomplete, often inaccurate, and frequently self-protective. They blame others, minimize our role, catastrophize the outcome, or confirm our worst fears about ourselves.
The Neuroscience of Story
- The human brain is a pattern-recognition machine. When something goes wrong, it immediately reaches for a narrative to make sense of the pain.
- These narratives are what Brown calls “conspiracy theories” — our brain fills in missing information with worst-case scenarios, blame, and self-judgment.
- The brain prioritizes self-protection over accuracy. It would rather have a fast, wrong story than no story at all.
- Without a rising process, these first-draft stories become the permanent stories we tell about ourselves, our colleagues, and our organizations.
The Three-Part Rising Process
Brown’s research identified a three-part process that resilient leaders and organizations use to recover from setbacks: The Reckoning, The Rumble, and The Revolution.
Part 1: The Reckoning
The Reckoning is the practice of recognizing that you are in an emotional experience and getting curious about it. It sounds simple, but most people skip this step entirely — either by numbing the emotion, armoring up, or charging forward without acknowledging what they feel.
How to practice the Reckoning:
- Notice the physical signs. Emotions show up in the body first: tightness in the chest, clenched jaw, racing heart, a sinking feeling in the stomach. Pay attention.
- Name the emotion. Brown’s research shows that people who can accurately identify their emotions are significantly more resilient. “I’m angry” is different from “I’m embarrassed,” even though both might feel like “I’m upset.”
- Get curious, not judgmental. The Reckoning is not about fixing the feeling. It is about acknowledging it. “I notice I’m feeling defensive right now. I’m curious about that.”
- Resist the urge to fast-forward. The instinct is to skip the emotion and jump to action. Resist. The emotion contains important information.
Part 2: The Rumble
The Rumble is where you challenge the story you have constructed. This is the most difficult and most transformative part of the process. It requires you to surface your first-draft story — what Brown famously calls the “SFD” (Stormy First Draft, or, more colloquially, the “Shitty First Draft”) — and then interrogate it for accuracy.
The SFD Practice:
The single most powerful tool in this section is the phrase: “The story I’m making up is…”
This phrase does several things at once:
- It acknowledges that you have a narrative running
- It owns the narrative as yours — not as objective truth
- It creates space to examine whether the narrative is accurate
- It invites others into the conversation without blaming or accusing
Example: After a meeting where your idea was shut down, your SFD might be: “The story I’m making up is that my boss thinks I’m incompetent and that I’ll never be promoted.” That may or may not be true — but until you surface it, the story runs your behavior unconsciously.
Writing Your SFD
When you experience a setback, failure, or emotional trigger, write down your SFD by answering these questions:
- What happened? Just the facts — what you observed, not your interpretation.
- What story am I making up? Write it all out. Do not edit for rationality or fairness. Let the conspiracy theory flow.
- What are my emotions? Name them specifically. Use a feelings vocabulary beyond “angry,” “sad,” and “fine.”
- What is my body telling me? Where is the emotion sitting physically?
- What are my intentions? What am I tempted to do based on this story? (Withdraw? Attack? Blame? Numb?)
- What do I need to reality-check? What assumptions in my story need to be tested?
Rumbling with the SFD
Once you have your SFD on paper, interrogate it:
- What do I actually know for certain? Separate facts from assumptions.
- What am I assuming? Where did I fill in blanks with my own fears and insecurities?
- What role did I play? Am I writing myself as the pure victim? Where might I have contributed to the situation?
- What am I not seeing? What might be going on for the other person that I have not considered?
- What would the most generous interpretation be? If I apply the Generosity element from BRAVING, how does the story change?
Part 3: The Revolution
The Revolution is the new ending you write after rumbling with your SFD. It is not a fairy tale or a forced positive spin. It is a story grounded in truth — one that integrates what actually happened, what you learned, and how you will move forward.
The Revolution is revolutionary because it transforms the experience:
- From a story of victimhood to a story of agency
- From blame to accountability
- From shame to growth
- From emotional reactivity to intentional response
A Revolution might sound like:
“After rumbling with my SFD about the meeting, I realized my boss did not shut down my idea because he thinks I’m incompetent. He had concerns about the timeline that I had not addressed. I also realized I presented my idea defensively because I was afraid of rejection. Next time, I’ll ask for feedback on my concerns before the meeting and present with more openness to questions.”
Common Patterns in SFDs
Brown’s research identified several recurring patterns in the stories we tell ourselves after setbacks.
The Confabulation Trap
Our brains confabulate — they create coherent narratives from incomplete data. These narratives feel true, even when they are not. Common confabulation patterns include:
- Catastrophizing: “This is a disaster. Everything is falling apart. I will never recover from this.”
- Personalizing: “This is all my fault. I am the problem.”
- Externalizing: “This is everyone else’s fault. I did nothing wrong.”
- Shame spiraling: “I made a mistake, therefore I am a mistake.”
- Victim-villain-hero storytelling: Casting yourself as the innocent victim, someone else as the villain, and either yourself or a rescuer as the hero. This narrative structure is comforting but rarely accurate.
Shame vs. Guilt
Brown’s research makes a critical distinction between shame and guilt that is essential for the rising process:
- Guilt: “I did something bad.” Guilt is adaptive. It motivates us to change our behavior.
- Shame: “I am bad.” Shame is destructive. It makes us hide, withdraw, or lash out.
The SFD process helps you distinguish between the two. When your story includes shame (“I am a failure”), the rumble helps you rewrite it as guilt (“I failed at this specific thing, and I can learn from it”).
Shame resilience — the ability to recognize shame, move through it constructively, and maintain your sense of worthiness — is one of the most important skills for daring leaders.
Rising in Organizations
Learning to Rise is not just an individual practice. Organizations can build rising cultures by normalizing the process.
Building a Rising Culture
- Normalize failure narratives. After projects that do not go as planned, hold “rumble sessions” where teams surface their SFDs and reality-check them together.
- Teach the language. Train teams to use “the story I’m making up” in everyday conversation. When this becomes cultural language, it transforms conflict and miscommunication.
- Lead by example. When leaders share their own SFDs, it signals that struggling and stumbling is a normal part of courageous work.
- Separate the person from the problem. Use the shame vs. guilt distinction to give feedback that addresses behavior without attacking identity.
- Celebrate the process, not just the outcome. Recognize people who rumble with hard stories, not just people who win.
The Cost of Not Rising
When leaders and organizations do not have a rising process:
- Failures become stories of blame and shame that calcify into organizational mythology
- People learn to avoid risk because the cost of failure is identity-threatening
- Conflict goes underground — people stop having the tough conversations and start having the passive-aggressive ones
- Innovation stalls because innovation requires experimentation, and experimentation requires permission to fail
- Trust erodes as people armor up instead of showing up
Reflection
Think about a recent setback or failure — at work or in life. What was the SFD your brain constructed? Were you the victim, the villain, or the hero? Now rumble with that story: What do you know for certain? What were you assuming? What role did you play? What is the most generous interpretation of the other person’s behavior? What would a braver, truer ending look like?
Key Takeaways
- When we fail, our brains immediately construct stories (SFDs) that are fast, self-protective, and usually inaccurate
- The three-part rising process — Reckoning, Rumble, Revolution — gives leaders a structured way to recover from setbacks
- “The story I’m making up…” is the most powerful phrase in daring leadership — it surfaces hidden narratives so they can be examined
- Shame (“I am bad”) is destructive; guilt (“I did something bad”) is adaptive. The rising process helps distinguish between them
- Organizations that normalize failure, teach rumble language, and celebrate the rising process build more innovative, trusting cultures
- The cost of not rising is blame, shame, armored cultures, and stalled innovation