The Lean Startup revolutionized how companies are built and new products are launched. Eric Ries introduces a methodology that applies scientific experimentation to entrepreneurship.
The core framework is Build-Measure-Learn: build a Minimum Viable Product, measure customer response, learn from the data, and iterate. This approach replaces wasteful “build it and they will come” with validated learning—testing assumptions quickly and cheaply before betting the company.
This mind map presents the core Build-Measure-Learn framework and the principles for creating a successful startup through validated learning, rapid iteration, and customer feedback. From defining what a startup is to understanding engines of growth, from pivoting effectively to building adaptive organizations, Ries provides a complete methodology for navigating uncertainty.
Build → Measure → Learn — Eric Ries